. Ariel was a bicycle, motorcycle and automobile marque manufacturer based in Bournbrook, Birmingham, England. Car production moved to Coventry in 1911. The company name was reused in 1999 for the formation of Ariel Ltd, a sports car producer.The company dates back to 1847 when Ariel made an early pneumatic-tyred wheel for horse drawn carriages. The name was revived by James Starley and William
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