The Subaru of America executives created the Outback because the SUV craze had at that point reached a fevered pitch with customers demanding SUVs and shunning Subaru's station wagons (even when equipped with all-wheel drive) based on image concerns, leaving dealers clamoring for a SUV-like product to sell.The Outback turned out to be a success, handily outselling its Legacy progenitor. Clever
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